Hrithik Roshan will feature in WAR after his last release Super 30, based on the life of mathematician Anand Kumar
YRF goes ‘Thugs of Hindostan’ way for Hrithik Roshan-Tiger Shroff’s WAR leaving the exhibitors unhappy
Yash Raj Films, much like audiences and exhibitors, had huge hopes from Amitabh Bachchan-Aamir Khan starrer Thugs Of Hindostan. The movie, a Diwali release in 2018, however tanked at the Box Office, leaving the exhibitors upset for a major deal with the production house.
Now, if a report on Bollywood Hungama is anything to go by, then YRF is all set to make another similar deal with the distributors. This time however the deal is for their upcoming release WAR. Starring Hrithik Roshan and Tiger Shroff in the lead role with Vaani Kapoor, the movie is being helmed by Siddharth Anand.
A source told the portal, “Back when Thugs of Hindostan released, Yash Raj Films had sold the film to theatre owner/exhibitors at a rather hefty minimum guarantee. However with the film under-performing at the box office, most exhibitors ended up facing nearly 50% loss. Now with War, YRF has demanded a similar if not better deal from exhibitors, which has obviously left many seething.”
“After Thugs tanked at the box office, exhibitors had approached YRF to seek partial redressal of their loss, but YRF dismissed the same with impunity. This has left not just a bad taste but also a nasty memory among distributors,” mentioned this source.
The little birdie also went on to state, “The last time a film was projected to be the new benchmark setter it tanked, and it was exhibitors who lost a lot. Now the same production house is returning with yet another ‘benchmark setter’ and demanding similar terms seems unjust, since if this film too under-performs it will be the exhibitors who suffer again. Now, obviously not wanting to burn their fingers again, and at the same time not lose out on a potential money spinner, exhibitors have found themselves stuck between a rock and a hard place.”
“War is slated to release on October 2, a holiday weekend that will ensure a good start. No one wants to lose out on the business but it looks like YRF and cinema owners have reached an impasse, which can be solved only with time. But whatever be the solution, the same has to be arrived at immediately,” concluded the source.